Smashing Logo Design by Gareth Hardy

Author:Gareth Hardy
Language: eng
Format: epub
Published: 2011-05-04T16:00:00+00:00

Figure 8-15: How leading is measured.

When modifying the arrangement of type that you’ve previously converted to outlines, you’ll find that you’ll have to correct the leading by hand. If more than two lines of type are used, retaining the leading as a consistent measurement ensures that the type used in the logo is easier to read as one block of text (see Figure 8-16).

Figure 8-16: Inconsistent leading can reduce legibility.

Using More Than One Typeface

A logo doesn’t have to use the same typeface for each word, but the typographic style should convey a similar message. If the typefaces selected have different styles, it will confuse the viewer not only by reducing the legibility but also by sending out contrasting messages (see Figure 8-17).

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